In taking my car to the Toyota dealership for service over the weekend, I spent a good two hours in their waiting area.
While waiting, a young mother and her son, about three years old walked through. The mother, trying to entertain her bored toddler pointed at the wall where a large picture of a yellow race car in a pit stop hung. In the picture, the car is surrounded by a pit team, quickly prepping the car to return to the race.
My attention no longer in my book, I kept my head down, but eavesdropped on this perfect example of marketing. The mother said, “Look hunny! It’s just like your race car. We should have brought your car.” Of course she was probably referring to a sporty Matchbox car back at their home. Continue reading