QR codes are those nifty one-inch squares that look like bar codes and are showing up everywhere. When scanned with a smart phone they take you to a specific website. Companies have linked them to their websites, Facebook pages and sweepstakes. Some have even incorporated design elements including text and shaping the code into something relating to their brand. While the intention may be good, do consumers really care?
It has been said that QR codes are only loved by marketers and the average consumer does not care for them.
Downfalls to QR codes:
- Must have a smart phone to scan
- Some smart phones require a person to download the reader before scanning the code
- Consumers have to be educated on how to use them
- This ad campaign by a Korean grocery chain
- On a giant, transparent banner on the front of the Moscone Center. Because the banner is see-through, the code cannot be scanned.
- On resumes and business cards. Really? This just seems silly. Explain yourself in words like a normal person
- As a Twitter profile picture. Twitter users are already online. Just provide a link.
- On a shirt. Miss! Miss! Hold on! Can I scan your chest?
- As a tattoo. Is this even real?
- On a rooftop. They claim it’s for Google Maps.