Nike’s new campaign Run, Alice, Run is everything an ad campaign should be. It’s emotional, personal, persuasive, attractive, and most of all, it tells a story.
Run, Alice, Run is a series of testimonials by the friends and family of a fictitious girl named Alice. Alice is an attractive, girl-next-door, 20 somethings woman who simply loves running. The story is clear and simple: Alice’s Nike running shoes are so comfortable that she just runs all day… and night. Watch the ad that tells the story basics below: Continue reading