Monthly Archives: October 2011

Nike’s Run, Alice, Run

Nike’s new campaign Run, Alice, Run is everything an ad campaign should be. It’s emotional, personal, persuasive, attractive, and most of all, it tells a story.

Run, Alice, Run is a series of testimonials by the friends and family of a fictitious girl named Alice. Alice is an attractive, girl-next-door, 20 somethings woman who simply loves running. The story is clear and simple: Alice’s Nike running shoes are so comfortable that she just runs all day… and night. Watch the ad that tells the story basics below: Continue reading

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Toviaz’s Terrible Attempt at a Print Ad

I love the random magazines that cover the tables of waiting rooms. As an advertiser/marketer, I usually pick the magazine furthest from my demographic just to see the types of ads. This time I chose Coastal Living, a magazine about coastal destinations and home decorating. I’m guessing their demographic is somewhere around white women ages 35-60 living by the coast with an income of 60k+.

Somewhere about three quarters the way through the magazine I came across this ad:

 

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Magic Brownies Spot a Distasteful Representation of General Mills

General Mills recently launched this new spot for “magic brownies” featuring Cheech and Chong. My question is, why?

  1. This spot is tasteless, much like their boxed brownies.
  2. There is absolutely no reason to promote a wholesome brand with druggie losers.
  3. The spot doesn’t even tease viewers to visit their site to watch the rest of the video, see what happens next or create their own ending in an attempt to drive traffic or create brand interaction. Ie: there is no point.
And most of all…
WHO IS THIS MESSAGE TARGETING?!

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