General Mills recently launched this new spot for “magic brownies” featuring Cheech and Chong. My question is, why?
- This spot is tasteless, much like their boxed brownies.
- There is absolutely no reason to promote a wholesome brand with druggie losers.
- The spot doesn’t even tease viewers to visit their site to watch the rest of the video, see what happens next or create their own ending in an attempt to drive traffic or create brand interaction. Ie: there is no point.
And most of all…
WHO IS THIS MESSAGE TARGETING?!