Monthly Archives: November 2011

Google+

Google+ is another social network, similar to Facebook, Myspace, LinkedIn and all the others out there trying to make it in the big bad internet world.

Google+ launched on June 28, 2011 and quickly grew. According to a number of news reports, “Google+ was the fastest social network to reach 10 million users at 16 days. It took Twitter 780 days and Facebook 852 days.” 

The new social network boasted a USP of privacy. Unlike other social networks, Google+ promises privacy which is executed through a business model banning advertising and a new feature called “circles.” Continue reading

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Filed under Marketing, Social Media

Christmas With John Lewis

I’m not going to lie, this UK Christmas spot by John Lewis made me tear up.

This is everything consumers look for in a holiday ad: passion, emotion and family. Perfectly executed in a way that makes the viewer reach out for their loved ones, smile, and remember all the great things in life. I’m not a fan of most advertising done around December, but this one is done all too well.

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Disney in Times Square

To celebrate Disney’s 83rd birthday, Disney characters took over Times Square in a special celebration for all to enjoy. Visitors could interact with Disney characters on a digital board that captured their own image and movements. Watch below:

This campaign fits perfectly with the Disney image. It is fun, interactive, fits all ages and is truly magical. I can only image how much of a treat it was for the many children who had the digital experience of dancing with Mickey Mouse. Continue reading

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Filed under Advertising, Marketing