As I passed the US Airways ticketing counter I overheard a conversation between an agent and a customer. The agent said “that will cost an extra $25” to which the customer replied “$25 dollars?!” The customer then went on with some continued complaining of which I ignored in my pursuit for TSA and my awaiting flight.
As I do so often, I began playing out the commercial in my head:
Stage: US Airways ticketing counter decked out in Christmas spirit.
Single male customer approaches ticketing counter.
Customer places bulky, overweight bag on scale.
Agent confirms, “You’re checking one bag Mister Smith? That is going to cost an extra $25.”
The customer surprised and angry at the astounding information exclaims “$25?! Southwest doesn’t charge for checked bags!”
Cut to logo and friendly tagline. Bags fly free with Southwest!
Image from flixya.com