96.3 Rock Radio created and implemented one of the most simple and fun outdoor marketing executions I have ever seen.
The station set out two rows of empty guitar racks against a wall with a sign reading “Free Air Guitar” and an arrow pointing to the racks. The sign invites by passers to “Please, Take One.”
This campaign is a simple attention grabber that requires nothing more than metal bars, a plastic sign and a big imagination. No fancy art work or expensive digital boards here.
It’s both the simplicity of the idea and the creative mind that make this campaign truly special.
Great work Rock Radio.