Ikea in France

If you’ve followed this blog for any length of time, you probably realize my love for guerilla marketing. Ikea, a popular home store ran this campaign in a Paris subway in France.

This campaign is quirky, involved and fits the Ikea brand to the t.

I’d love to know what their return was on such an expensive campaign.

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Filed under Advertising, Guerilla marketing, Marketing, Outdoor

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