QR codes are those nifty one-inch squares that look like bar codes and are showing up everywhere. When scanned with a smart phone they take you to a specific website. Companies have linked them to their websites, Facebook pages and sweepstakes. Some have even incorporated design elements including text and shaping the code into something relating to their brand. While the intention may be good, do consumers really care?
It has been said that QR codes are only loved by marketers and the average consumer does not care for them. Continue reading