If you’ve followed this blog for any length of time, you probably realize my love for guerilla marketing. Ikea, a popular home store ran this campaign in a Paris subway in France.
This campaign is quirky, involved and fits the Ikea brand to the t.
I’d love to know what their return was on such an expensive campaign.
Every company has to choose their target market. Sometimes niche markets are chosen for each line of products. Most marketing plans describe their target market something like: “African American Men and women, ages 10-32, with a HHI of $40-$60k living in suburban areas of major cities in the US.”
Wimpy, a popular burger shop in South Africa, chose to market their burgers to a very niche market that few companies ever reach out to. The sight impaired.