If you’ve followed this blog for any length of time, you probably realize my love for guerilla marketing. Ikea, a popular home store ran this campaign in a Paris subway in France.
This campaign is quirky, involved and fits the Ikea brand to the t.
I’d love to know what their return was on such an expensive campaign.
States across the United States have begun implementing new laws that make shoppers pay extra for their bags.
For years, shoppers have adopted green initiatives to bring their own bags when they shop for groceries. Retailers have created cute canvas and plastic bags that fold and ball up into convenient sizes that fit in a purse or between the seats of a car. Shoppers have felt a sense of pride and responsibility in the gesture they have been doing to help their environment.
Now, all shoppers in some cities are forced to either bring their own bag or pay an extra 10 cents for one. Continue reading
96.3 Rock Radio created and implemented one of the most simple and fun outdoor marketing executions I have ever seen.
The station set out two rows of empty guitar racks against a wall with a sign reading “Free Air Guitar” and an arrow pointing to the racks. The sign invites by passers to “Please, Take One.” Continue reading