If you’ve followed this blog for any length of time, you probably realize my love for guerilla marketing. Ikea, a popular home store ran this campaign in a Paris subway in France.
This campaign is quirky, involved and fits the Ikea brand to the t.
I’d love to know what their return was on such an expensive campaign.
Every company has to choose their target market. Sometimes niche markets are chosen for each line of products. Most marketing plans describe their target market something like: “African American Men and women, ages 10-32, with a HHI of $40-$60k living in suburban areas of major cities in the US.”
Wimpy, a popular burger shop in South Africa, chose to market their burgers to a very niche market that few companies ever reach out to. The sight impaired.
In taking my car to the Toyota dealership for service over the weekend, I spent a good two hours in their waiting area.
While waiting, a young mother and her son, about three years old walked through. The mother, trying to entertain her bored toddler pointed at the wall where a large picture of a yellow race car in a pit stop hung. In the picture, the car is surrounded by a pit team, quickly prepping the car to return to the race.
My attention no longer in my book, I kept my head down, but eavesdropped on this perfect example of marketing. The mother said, “Look hunny! It’s just like your race car. We should have brought your car.” Of course she was probably referring to a sporty Matchbox car back at their home. Continue reading
QR codes are those nifty one-inch squares that look like bar codes and are showing up everywhere. When scanned with a smart phone they take you to a specific website. Companies have linked them to their websites, Facebook pages and sweepstakes. Some have even incorporated design elements including text and shaping the code into something relating to their brand. While the intention may be good, do consumers really care?
It has been said that QR codes are only loved by marketers and the average consumer does not care for them. Continue reading