Tag Archives: sign

Free Air Guitar

96.3 Rock Radio created and implemented one of the most simple and fun outdoor marketing executions I have ever seen.

The station set out two rows of empty guitar racks against a wall with a sign reading “Free Air Guitar” and an arrow pointing to the racks. The sign invites by passers to “Please, Take One.” Continue reading

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Filed under Advertising, Outdoor

Kenneth Cole Goes Sleazy

Walking through the Ontario Mills Mall in Ontario, California I noticed that just about every store had a sale sign in the doorway. Most boasted a 30% or 40% off sale for the winter holidays. Kenneth Cole thought they might gain the upper hand by offering 41% off… Then I kept reading… What a nightmare!

Let’s start with the most obvious: 41%. Continue reading

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Filed under Advertising, Marketing