If you’ve followed this blog for any length of time, you probably realize my love for guerilla marketing. Ikea, a popular home store ran this campaign in a Paris subway in France.
This campaign is quirky, involved and fits the Ikea brand to the t.
I’d love to know what their return was on such an expensive campaign.
I was walking through an airport today for my Southwest flight to Phoenix, Arizona when I heard another real life slice of life commercial. Something like my previous Toyota story.
As I passed the US Airways ticketing counter I overheard a conversation between an agent and a customer. The agent said “that will cost an extra $25” to which the customer replied “$25 dollars?!” The customer then went on with some continued complaining of which I ignored in my pursuit for TSA and my awaiting flight. Continue reading