If you’ve followed this blog for any length of time, you probably realize my love for guerilla marketing. Ikea, a popular home store ran this campaign in a Paris subway in France.
This campaign is quirky, involved and fits the Ikea brand to the t.
I’d love to know what their return was on such an expensive campaign.
Every company has to choose their target market. Sometimes niche markets are chosen for each line of products. Most marketing plans describe their target market something like: “African American Men and women, ages 10-32, with a HHI of $40-$60k living in suburban areas of major cities in the US.”
Wimpy, a popular burger shop in South Africa, chose to market their burgers to a very niche market that few companies ever reach out to. The sight impaired.
Usually, winter advertising features Santa Claus, holly, snowflakes and kids in puffy jackets. Columbia, a sportswear store took a different approach. Continue reading
States across the United States have begun implementing new laws that make shoppers pay extra for their bags.
For years, shoppers have adopted green initiatives to bring their own bags when they shop for groceries. Retailers have created cute canvas and plastic bags that fold and ball up into convenient sizes that fit in a purse or between the seats of a car. Shoppers have felt a sense of pride and responsibility in the gesture they have been doing to help their environment.
Now, all shoppers in some cities are forced to either bring their own bag or pay an extra 10 cents for one. Continue reading
I’m conducting some market research about online dating. Please take a minute to complete this survey.
Results will be posted soon.
96.3 Rock Radio created and implemented one of the most simple and fun outdoor marketing executions I have ever seen.
The station set out two rows of empty guitar racks against a wall with a sign reading “Free Air Guitar” and an arrow pointing to the racks. The sign invites by passers to “Please, Take One.” Continue reading
Walking through the Ontario Mills Mall in Ontario, California I noticed that just about every store had a sale sign in the doorway. Most boasted a 30% or 40% off sale for the winter holidays. Kenneth Cole thought they might gain the upper hand by offering 41% off… Then I kept reading… What a nightmare!
Let’s start with the most obvious: 41%. Continue reading
As I passed the US Airways ticketing counter I overheard a conversation between an agent and a customer. The agent said “that will cost an extra $25” to which the customer replied “$25 dollars?!” The customer then went on with some continued complaining of which I ignored in my pursuit for TSA and my awaiting flight. Continue reading